Frequently Asked Questions
How our AI video production works — pricing, timelines, tools, and ownership — plus consulting, training, and Web Visibility for small businesses. Don't see your question? Ask us directly →
What does Arperture do for small businesses?
First and foremost, AI video production — cinematic brand films, ads, and short-form social content, directed, scored, and delivered like a full production house at small-business prices. Alongside the studio, Arperture offers AI consulting (the AI Business Analysis from $497, with ongoing implementation support), AI Fluency training for teams, and the Web Visibility Audit ($750 flat, 5 business days) — a 100-point scored report across SEO, GEO & AEO showing whether Google, ChatGPT, and AI Overviews recommend your business.
How much does an AI-produced video cost?
Every project is scoped to the story, not a stock package. Cost depends on length, number of scenes, and how much custom character or voice work is involved — from a single branded short to a multi-cut brand film, music video, or ongoing monthly content. You'll get a fully itemized quote before anything's booked — no surprise line items, no “AI credits” you didn't agree to.
How long does a project take?
A single short-form spot typically takes 1–2 weeks from brief to final export. A full brand campaign or multi-scene project runs 3–6 weeks, depending on revision rounds and how much original score or voiceover work is involved. Episodic or ongoing content (like a recurring social series) runs on a monthly cadence instead of a one-off timeline.
What's the difference between hiring Arperture and using an AI video tool myself?
Tools like Runway, Veo, or Synthesia generate clips. Arperture directs a film — meaning someone is making the hundred small decisions a generation tool can't: which shots cut together, whether the score matches the mood, whether a character stays visually consistent scene to scene, and whether the final export actually looks like one coherent piece instead of a reel of disconnected clips. If you just need a quick clip, a DIY tool might be enough. If you need something that has to hold up in front of your audience or your board, that's the gap Arperture fills.
Do I own the final video and all the assets?
Yes. Once a project is paid in full, you own the final deliverable outright. Raw generation files and intermediate assets can be included on request — just flag it when we scope the project.
What AI tools do you actually use?
Depends on the shot. Current stack includes Google Veo, Kling AI, Runway, Midjourney, Eleven Labs, and Suno for generation, finished in a traditional edit and color pipeline — not just raw AI output. The full 14-step pipeline (discovery → pre-production → asset generation → post-production → delivery) is outlined on the Services page.
Can you match an existing brand style or a previous video we made?
Yes — send reference footage, brand guidelines, or past videos during the discovery call and we'll build character/style consistency into the pre-production stage before any generation starts.
How many revisions are included?
Most quotes include one full revision round. Additional rounds can be added — this gets scoped up front in your quote, not billed as a surprise afterward.
What is AI Fluency training?
Practical, hands-on education that takes your team from AI-curious to AI-confident. We build the sessions around the tools you already use and the work you actually do — no generic demos. Formats range from a half-day workshop to a multi-session curriculum with 1:1 leadership sessions, scoped to your team and budget.